It is simplicity that makes the uneducated more effective than the educated when addressing popular audiences (Aristotle)
No, I am not talking about any of the three musketeers (i.e. Athos, Porthos) but about the new craze that has invaded both the business world and the public high schools, the last case for the English writing class in particular. We the teachers are trying to explain the secrets of persuasive essays to our teen audience. The private sector is hiring experts in Aristotelian rhetoric to learn how to convince their employees and customers of any new policies or products and the surprise findings is that pathos is more effective than logos. In the case of students the problem is to teach them the difference between the three areas and show them how to write a persuasive essay based on those three concepts.